Rani Mukerji honoured and humbled to receive the National Award

Rani Mukerji was felicitated today in New Delhi by Sreerupa Mitra Chaudhury who is the chairperson for the National Institute of Gender Justice. The past awardees include Anna Hazare, Pratibha Patil, Pandit Jasraj and Mahashweta Devi. Rani Mukerji is the first ever film personality to be felicitated with this prestigious award.

Rani Mukerji is being honoured not just for her incredible work in cinema but also for the kind of work she has been doing to create awareness about child trafficking. It's been a natural extension of her character in Pradeep Sarkar's sleeper hit Mardaani, where Senior Inspector (crime branch) Shivani Shivaji Roy tracked down child trafficking cells and protected the girl child like no other.

'It's really heartening to see that not only has the film been loved by audiences worldwide but it has transcended the realm of filmmaking and become something that inspires the people who have been tirelessly working for years for the cause of child trafficking and are the real heroes. I feel humbled to meet these people and am glad that I am able to contribute in a small way. This award is special as it recognises my contribution to cinema in a different manner.' said Rani Mukerji.

Known for her fearless rehabilitative actions towards the homeless and abandoned citizens, especially women and children, women’s rights activist Sreerupa Mitra Chaudhury,Chairperson National Institute for Gender Justice said: "The powerful and fearless performance of Rani Mukerji in Mardaani idealises the role of police in prevention of crime against women, especially trafficking of girl child for commercial sexual exploitation. I feel she symbolizes the pride of uniform and inspire change. That's the reason we decided to felicitate her for excellence in artistic performance".

MSM Motion Pictures and Yash Raj Films Come Together for Shoojit Sircar’s - PIKU

MSM Motion Pictures, a division of Multi Screen Media Pvt Ltd. has partnered with India’s leading film production and distribution house, Yash Raj Films for the worldwide theatrical distribution of their upcoming family comedy drama, PIKU, directed by Shoojit Sircar.

The move further strengthens the 20 year association of YRF and MSM Pvt. Ltd. and will ensure that YRF’s distribution network takes Piku to not just domestic and diaspora audiences but also non-traditional markets globally.

A quirky take on father daughter relationship, the film brings Amitabh Bachchan, Deepika Padukone and Irrfan Khan together for the first time. Piku is also Deepika’s first stand-alone title role and has been co-produced by MSM Motion Pictures along with Saraswati Creations and Rising Sun Films.

Games2win partners with Yash Raj Films for Movie Based Games

Games2win (“G2W”), a global casual games Company with 50+ million mobile game downloads, announced a licensing deal with Yash Raj Films Licensing (“YRFL”), the licensing division of Yash Raj Films (“YRF”), India’s leading film studio.

As the first step in developing a casual gaming domain under YRFL, Games2Win will be creating a set of 5 games based on YRF iconic Bollywood content. The first game under this non-exclusive licensing agreement is called “Movie Mania – Spot Differences” and is based on YRF’s timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ). The free game just released on the Google Play Store to coincide with Valentine’s Day! The second game is based on YRF’s next major releaseDetective Byomkesh Bakshy!

Alok Kejriwal – CEO and Co-Founder of Games2win explained, “YRF is the most iconic of all Bollywood studios. Their movies are immortal, loved and celebrated worldwide. As global leaders in gaming, we want to marry their content with our game expertise and create exciting casual games that everyone will love to play.

The games G2W will create under this extraordinary collaboration will consist of both new YRF films and titles derived from their gold plated catalogue of movies such as DDLJ, Ek Tha Tiger, Chak De India and many more.

Our YRF inspired games will be matched with G2W’s best-suited game engines creating a variety of games that audiences will appreciate and love to play. The game we are creating for the film Detective Byomkesh Bakshy, will be an amazing Detective Game that is based on encountering hidden objects situated throughout the game, a game format that is extremely popular globally. For DDLJ, the game design will be one that can be enjoy by all family members.As a business, G2W believes that the future of entertainment is digital engagement, which will be achieved through the combination of popular films and addictive game play.

Rohit Sobti – VP Licensing and Merchandising at YRFL said “We are in the process of building a gaming portfolio for YRF IP. We look to produce appealing games that complement our films and not only a promotional tool. We are thrilled at having the opportunity to develop appealing and challenging games with G2W that are based on award-winning YRF titles. The genres of games that are in development are Match Three, Spot the Difference & Quiz games. The intent of these casual games we develop with G2W is to provide fans of YRF an entertaining experience that extends the enjoyment they receive from our movies.”

About Yash Raj Films (YRF)
One of the biggest privately owned Studios in India – Yash Raj Films (YRF).
In the last four decades, YRF has grown from strength to strength and is the country’s premier independent Studio conglomerate. The company's core lies in the production and distribution of some of the industry's top grossing films and today has India's most enviable film catalogue. With offices in New York, London, and Dubai, YRF handles its own global distribution of films. YRF has its own state-of-the-art fully integrated Studio. It has recently forayed into the International space with YRF Entertainment. The company has its own music and home entertainment labels, design cell and post-production facilities, marketing, digital, licensing, merchandising and talent management divisions, as well as in-house units focused on the creation of television software, ad films and music videos. YRF is an integral part of the entertainment business in India. Know more: www.yashrajfilms.com

About Games2win Games2win is a gigantic casual games business, operating across a global footprint, leveraging its own IP. The business has clocked 50 million game downloads across the iTunes, Android, Windows and Kindle platforms without advertising or paid installs. Three of its games – Parking Frenzy, Fab Tattoo Artist & Super Mom have topped the global app charts.  Know more: http://games2winmedia.com

Press contact – Chhavi@games2win.com