Ranveer Singh is seen in one of his most mouth-watering role
to date! The star, known for his adventurous approach to choosing movies and
creating memorable cinematic characters, has been signed on as the brand
ambassador for Ching’s Secret.
Ranveer has appeared in a
music video for the brand titled - My Name is Ranveer Ching! Directed
by Shaad Ali with music composed by Shankar Ehsaan Loy and lyrics by Gulzar,
this high-energy video has been choreographed by none other than Ganesh
Acharya, who has also devised a signature Ching's move. While the song has been
sung by Arijit Singh, Ranveer has also belted out the 'Manchow Rap' in
his own inimitable style adding the Schezwani zing to the chartbuster. Not only
that, he has also penned the lyrics for the rap.
Ranveer, who is known to
choose his endorsements very judiciously, is super excited with this
association. "I'm really happy to be associated with Ching's Secret. I am
personally a Hakka Chinese fanatic! So I leaped at the offer when the good
folks at Ching's Secret approached me to be their brand ambassador! I'm a big fan
of their noodles, soups and their masalas - they're really, really hot and
spicy - just the way I like it! I am proud to be the face of the pioneer
brand of the Hakka Chinese flavour in India and the world. Ranveer Singh and
the secret of Ching- forward together! :)" says Ranveer.
Ching’s Secret is the brand
that is partly responsible for making Chinese the second most popular cuisine
in India! Synonymous with Hakka Chinese since 1996, it quite literally offers
all the food ingredients and products required to make delicious Chinese at
home. Catering to the demanding Indian palate that craves for Chinese with a desi twist,
Ching’s has constantly come up with innovative, do-it-yourself Chinese food
products. From the one-of-a-kind Schezwan Chutney to the Instant Schezchow Soup
(a special blend of Schezwan and Manchow, with noodle bits) or the range of
Chinese Miracle Masalas for a quick, 3-step approach to making Chinese food to
the speciality sauces, Ching’s gives its die-hard customers instant Chinese
gratification!
"A hatke brand
like Ching’s needs an equally hatke brand
ambassador. Ranveer Singh, being the hottest and most hatke star of his generation, is a
perfect brand fit. As a brand aimed at today’s youth and young housewives, we
felt Ranveer was the ideal youth icon who had pan-Indian appeal across all age
groups," says Mr. Ajay Gupta, MD, Capital Foods.
When a versatile actor like
Ranveer and an exciting brand like Ching’s come together – the result can only
be explosive! Watch out for ’My Name is Ranveer
Ching’.
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