Friday 5 May 2017

‘Nashe Si Chadh Gayi’ becomes the most-viewed Hindi song on YouTube

It's official – ‘Nashe Si Chadh Gayi’ from Aditya Chopra’s directorial, BEFIKRE has smashed all the previous YouTube records by becoming the most-viewed Hindi song of all time. The song has dethroned and outpaced some of the popular chartbusters of 2016-2017 to become the #1 Hindi song on YouTube. 

A milestone like this deserves a double-take.
On release, ‘Nashe Si Chadh Gayi’ first shattered YouTube's record for most views for a Hindi movie song in a 24-hour timespan. And within six months of its release, the song has clocked a whopping 234 million views on YouTube, not only becoming one of the fastest Hindi movie videos to surpass the 200 million view mark but also attain the #1 position as the most-viewed Hindi song on the video-sharing platform.
Currently, Befikre official assets and UGC videos collectively count north of 1 billion views across YouTube alone.
‘Nashe Si Chadh Gayi’ has become a rage among dance enthusiasts and if you look up, YouTube is swarmed with ‘Nashe Si Chadh Gayi dance videos’ uploaded by dance enthusiasts across the world.
Speaking on this achievement, Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd. said, “We’re overwhelmed with the outpouring response, appreciation and traction the song has garnered over time. This one’s really changed the game.”
This song reigned chartbusters, music leaderboards and trends across various digital platforms. The current view count can be attributed to Ranveer Singh and Vaani Kapoor’s electrifying dance moves choreographed by Vaibhavi Merchant, catchy tunes composed by Vishal and Shekhar, Arijit Singh’s voice, Jaideep Sahni’s lyrics and the magical street setting of Paris.
Next time you party, make sure you have ‘Nashe Si Chadh Gayi’ on the playlist: 

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