It's official – ‘Nashe Si Chadh Gayi’ from Aditya
Chopra’s directorial, BEFIKRE has smashed all the previous YouTube records by
becoming the most-viewed Hindi song of all time. The song has dethroned and
outpaced some of the popular chartbusters of 2016-2017 to become the #1 Hindi
song on YouTube.
A
milestone like this deserves a double-take.
On
release, ‘Nashe Si Chadh Gayi’ first shattered YouTube's record for most views
for a Hindi movie song in a 24-hour timespan. And within six months of its
release, the song has clocked a whopping 234 million views on YouTube, not only
becoming one of the fastest Hindi movie videos to surpass the 200 million view
mark but also attain the #1 position as the most-viewed Hindi song on the
video-sharing platform.
Currently, Befikre official assets and UGC
videos collectively count north of 1 billion views across YouTube alone.
‘Nashe Si Chadh Gayi’ has become a rage among dance
enthusiasts and if you look up, YouTube is swarmed with ‘Nashe Si Chadh Gayi dance
videos’ uploaded by dance enthusiasts across the world.
Speaking on this achievement, Anand Gurnani, Vice
President – Digital, Yash Raj Films Pvt. Ltd. said, “We’re overwhelmed
with the outpouring response, appreciation and traction the song has garnered
over time. This one’s really changed the game.”
This song reigned chartbusters, music leaderboards and
trends across various digital platforms. The current view count can be
attributed to Ranveer Singh and Vaani Kapoor’s electrifying dance moves choreographed
by Vaibhavi Merchant, catchy tunes composed by Vishal and Shekhar, Arijit
Singh’s voice, Jaideep Sahni’s lyrics and the magical street setting of Paris.
Next time you party, make sure you have ‘Nashe Si
Chadh Gayi’ on the playlist: http://bit.ly/NasheSiChadhGayiSong
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