Thursday, 20 June 2013

Ek Chidiya, Anek Chidiya teaser from Shuddh Desi Romance releases!

Yash Raj Films is known to market its films aggressively and with innovative approaches. For their last release, Aurangzeb, they even held a mock press conference where Arjun Kapoor interviewed himself, as he has a double role in the film.
And now here they are with a pleasant surprise. The teaser has an old track called "Ek Chidiya, Anek Chidiya" This ditty is one of the most iconic songs from the ’70s, which would often play on the television channel Doordarshan.
When asked about why the team chose this track, sources said “The track encompasses the real spirit of the film, which is set in the hinterland of India. In the trailer, it is picturised on a montage of Sushant and Parineeti. The song gives a hilarious take to the scene.”  The film also stars newcomer Vaani Kapoor.
Watch the teaser here:

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