Detective Byomkesh Bakshy! Poster launched in Kolkata

On the night of 20th December 1942, Japanese bombers attacked the city of Calcutta.
The Great Eastern Hotel was one of the intended targets.
CALCUTTA was "blacked-out" from sunset to sunrise the next morning.
This day marked the city's first all-night "black-out".

Kolkata, Saturday 20 December 2014: As a symbolic and fitting tribute today to a World War II air-raid in the war-torn history of Calcutta (now Kolkata), director Dibakar Banerjee along with his lead actor, Sushant Singh Rajput, released the first look poster of the upcoming film, DETECTIVE BYOMKESH BAKSHY! at the Great Eastern Hotel (now The Lalit Great Eastern Hotel).

Speaking at this launch conference amidst a packed media gathering in Kolkata, Dibakar said, "In late 1942 early 1943, Calcutta was the last frontier of the British Empire, holding out against the Japanese invasion of Asia. As Jap bombs were falling on Calcutta dockyard and around The Great Eastern Hotel, history was being created and Calcutta stepped on to the world stage. It's right here that Byomkesh's first adventure catapulted him from anonymity to dangerous fame. I can't imagine a more fitting place to launch the first look of Detective Byomkesh Bakshy! than this hotel - which right on this day in 1942, would be full of chaos and mayhem as bombs fell around it, right here - seventy years ago - with Byomkesh probably on the hunt for a murderer not far away!"

Or better still,unravel the mystery of the motion poster! www.DetectiveByomkeshBakshy.com

DETECTIVE BYOMKESH BAKSHY! is based on Saradindu Bandyopadhyay's well-known and successful fictional detective, Byomkesh Bakshy and is a contemporary interpretation of Calcutta during the 1940's. This first of its kind detective film is an adventure thriller mired in deep political intrigue. A young, astute and intelligent Byomkesh, fresh out of college, pits himself against a mega world villain, depending more on his intuition and instinct rather than concrete proof, to solve the case, sometimes overstepping the law if needed. Yash Raj Films is proud to present a Dibakar Banerjee Film, DETECTIVE BYOMKESH BAKSHY! which releases worldwide on 10th APRIL 2015 E X P E C T   T H E   U N E X P E C T E D

1000 Weeks Commemorative DDLJ Merchandise!

Yash Raj Films Licensing (“YRFL”) launches special line of 

1000 Weeks Commemorative DDLJ Merchandise!

Shah Rukh Khan and Kajol came together to celebrate Dilwale Dulhaniya Le Jayenge‘s 1000 Weeks Of Timeless Romance! To acknowledge this remarkable accomplishment, Yash Raj Films Licensing (“YRFL”) has developed a special line of DDLJ memorabilia – all of which feature designs inspired by the iconic and beloved movie directed by Aditya Chopra.

In commemoration of this landmark event, YRFL has created a strategic partnership with Amazon India (www.amazon.in). Under this alliance, Amazon.in will launch an exclusive DDLJ store (amazon.in/ddlj) that will feature ‘1000 Weeks Commemorative DDLJ Merchandise.’ 

The first exceptional product is the release of a special coffee table book written by the private and reclusive Aditya Chopra, about the making of DDLJ. “Aditya Chopra Relives Dilwale Dulhania Le Jayenge as told to Nasreen Munni Kabir,” will be available exclusively at Amazon’s DDLJ store. This will be the first time Aditya Chopra will share his thoughts about the creation of this extraordinary film along with exclusive images, making this book an instant must have item!

Also available at Amazon’s DDLJ store will be an exclusive special limited edition classic DDLJ cowbell autographed by the film’s stars Shah Rukh Khan and Kajol along with director Aditya Chopra. In keeping with the celebration’s theme, only 1000 DDLJ cowbells, all recreations of the legendary cowbell featured in the film, will be made available for purchase. 

Additional partners participating with YRFL in the DDLJ 1000 Weeks Celebration include the following:

• ICICI Bank is offering a first-of-its-kind collection of Expressions Movie Debit Cards featuring the most iconic and memorable scenes from the film. These special debit cards will only be available at www.icicibank.com/expressions and ICICI Bank Branches. Mr. Rajiv Sabharwal, Executive Director, ICICI Bank, said: “Our partnership with Yash Raj Films enables us to print the image of the customers’ favourite movie on their ICICI Bank Expressions Debit Card, the only card in India to offer this facility. Movies are an important facet of life in India and some movies become iconic, like Dilwale Dulhania Le Jayenge, creating a huge customer connect. Enabling customers to personalise their debit cards with their favourite movie images makes the product extremely engaging and relevant from customer perspective. Response from the customers has been very encouraging.”


• Asian Paints will launch a line of DDLJ Wall Decals By Nilaya. These easy-to-apply wall decals of unforgettable images from DDLJ can be simply re-applied to walls. In the words of Mr. Amit Syngle, President- Sales, Marketing and Technology, “Wall decals allow consumers to easily personalize their spaces and are a great way to add character to their rooms.” The Asian Paints - DDLJ wall decals will be available at Amazon’s DDLJ store and at all Asian Paints Colour Ideas stores.


• Collectabillia, India’s premier portal for authentic exclusive memorabilia, has created a series of three DDLJ inspired unique pieces of wall art to commemorate the DDLJ 1000 Weeks Celebration. Production is limited to just 20 of each piece in the series. A visual treat, each work of art in the series is an innovative design capturing the essence of iconic moments from the film. Blending the flavour of cinema with the timelessness of DDLJ, this exclusive series of wall art from Collectabillia will be available only on the company’s website, www.collectabillia.com


• Popley Group, with a rich history of creating & curating very exclusive jewellery will offer a limited edition DDLJ 1000 Weeks Celebration Popley Swiss Gold Pendant. Crafted in 24 karat gold it includes an assayer purity of gold certificate. These pendants are packaged in a specially designed DDLJ case and sealed in tamper proof packing. Designed by Rhea Nasta, this special DDLJ pendant is a perfect expression of timeless romance and unconditional love, making it an ideal gift. Production of the pendant is limited to 1000 individually numbered pieces and will be available exclusively at Popley stores throughout India and the Middle East.


• SpinksWorld - PhotoHaat is offering a wide range of products that will appeal to every DDLJ Fan. The selection of DDLJ products include cute coffee mugs, sippers, funky coasters, key chains, badges, mouse pads, laptop bags and mobile covers – all of which feature memorable dialogues and images from DDLJ. Available at Amazon’s DDLJ store and www.photohaat.com, each item can also be customized to include images of loved ones or personalised messages, making these DDLJ products unique and memorial gifts.


• Skipper Furnishing is bringing the timeless magic of DDLJ into homes. India’s leader in home fashions, Skipper Furnishings has developed an exclusive range of home décor in the form of DDLJ cushions. Available in ten distinct designs, these fashionable cushions blend iconic scenes, dialogue and other elements from DDLJ, creating a unique way of adding style and flair to home interiors. Tanay Agarwal, Director of Skipper Furnishings, is excited about the acquisition of a DDLJ license and stated, “The association between Skipper Furnishings and a brand like YRF and a film as significant as DDLJ in a country where people are crazy about Bollywood, will allow us to touch more lives and make more homes beautiful. These cushions will be available at all Skipper Homes stores and the YRF store on the Skipper Homes websitehttp://www.skipperhomefashions.com as well as Amazon’s DDLJ store.


• HP Merchantainment under the brand Gabambo is delighted to be launching an exclusive collection of DDLJ merchandise. The collection includes posters, canvas art prints and t-shirts all of which incorporate noteworthy dialogues and images from DDLJ that will evoke fond memories of the film. A must have for all DDLJ fans, the collection is available at www.gabambo.com in addition to Amazon’s DDLJ store.


• Marvel Art Gallery, one of India’s leading galleries, is partnering with YRFL to create an innovative series of two signed and number limited edition silk-screened serigraphic paintings. Each design captures the timeless essence of DDLJ and will have significant appeal for those who love and collect cinema inspired art. Created by the eminent artist Ravindra Salve, both series of serigraphs will be available at Marvel Art Gallery in Ahmedabad.


• Star Cruises announced a special one-of-a-kind opportunity for couples to join the celebration of timeless love where one lucky couple gets a chance to soak themselves in the magic of DDLJ aboard the Star Cruises’ Super Star Gemini from Singapore to exotic destinations of Malaysia and back. Naresh Rawal, VP of Star Cruises said “We at Star Cruises salute the contribution of YRF and the immense commitment, talent and creative products that the studio and Yashji have contributed to Bollywood and the Indian film fraternity. We respect creative talent and DDLJ is the most iconic film ever produced in our country. We are indeed honoured to be a part of the 1000 Weeks Celebrations of DDLJ.”


• Doodle Collection is launching a fun range of DDLJ inspired diaries. The DDLJ range of premium Doodle diaries effortlessly captures the romance of classic dialogues, iconic elements and memorable scenes that make DDLJ timeless. These diaries are perfect for romantic souls and also ideal to pen down special ideas or just to collect and treasure! Mrs. Huma Asgar, Director and Founder of Doodle Collection adds, “As YRF and Doodle Collection join hands, we are ready to create some wonderful designs that add the perfect touch of romance to our diaries and keep the essence of the timeless movie DDLJ alive.”

These unique items complement the current line of DDLJ licensed products which include a broad array of merchandise such as cushion covers, laptop bags, coffee mugs, t-shirts and canvas frames created by a number of leading companies.

Mardaani heads to Poland

In line with its commitment to take quality cinema to new shores, Yash Raj Films will premiere Mardaani starring Rani Mukerji in Poland on 19th January 2015. The film will open to a general release on Friday 23rd January.

Kicking off in Krakow, Warsaw, Lodz it will be scaled out to Lublin, Wroclaw, Poznan, Gdansk, Katowice with Polish subtitles.

The Polish release is also very special for this film as the film was shot by a native of Poland - Director of Photography, Artur Zurawski.

Catch a raw, determined and indomitable Rani Mukerji embodying the power of Mardaani soon in Poland!

Meet Shivani Shivaji Roy, Senior Inspector, Crime Branch, Mumbai Police, as she sets out to confront the mastermind behind the child trafficking mafia, which makes the mistake of kidnapping and smuggling a teenage girl who is like a daughter to her. Fighting a war which is very personal and in an obsessive hunt for the girl, Shivani stumbles into the world of debauchery, cruel desires and exploitation and onto a case that will change her life forever. What follows is a cat and mouse game between a fearless cop and a young and ruthless mafia kingpin.

Catch Rani Mukerji in the lead, playing an edge of the seat role of a lifetime, in this raw and gritty film which is a distinct departure from Pradeep Sarkar’s style of filmmaking.

Directed by Pradeep Sarkar and produced by Aditya Chopra, the film released worldwide on 22nd August 2014.

Shah Rukh Khan and Kajol celebrate 1000 uninterrupted weeks of Dilwale Dulhania Le Jayenge

Superstars Shah Rukh Khan and Kajol came together yesterday at YRF Studios to celebrate the longest running film in the history of Indian cinema - Yash Raj Films’ iconic Dilwale Dulhaniya Le Jayenge directed by Aditya Chopra.

"It's been 20 years for this film and I feel honoured that I was part of this film. It's been 100 years of Indian cinema and I would say one-fifth of it belongs to DDLJ”, Shah Rukh Khan said and no one could have said it any better!

The DDLJ pair recreated the ‘DDLJ magic’ as they effortlessly recalled all their fond memories from the film, enacted scenes and recounted dialogues. It seemed like it was only yesterday that the actors worked on the movie. SRK, carrying Raj’s trademark knapsack, filled with memories still reverberating with audiences even today, along with his Simran, the ever bubbly Kajol, shared never before heard movie trivia and anecdotes about Director Aditya Chopra and Producer Yash Chopra. A spontaneous request to Pam Chopra, who was in the audience, to sing the still popular Tujhe Dekha Toh Yeh Jaana Sanam, left people wanting the evening never to end.

The celebration continued with the unveiling of the very exclusive and special coffee table book written by the private and reclusive Aditya Chopra, about the making of DDLJ:

“Aditya Chopra Relives Dilwale Dulhania Le Jayenge as told to Nasreen Munni Kabir”

This marks the first time that Aditya Chopra has shared his thoughts about the creation of this extraordinary film, making this book an instant must have for everyone.

The revelry continued at Mumbai’s iconic MARATHA MANDIR CINEMA where SRK and Kajol regaled the audience in their inimitable style and interacted with a full house of DDLJ lovers who had come to fall in love again and again…! A Memento of Appreciation was also presented to the theatre.

The movie released on 20th October 1995 and is in its 20th year of uninterrupted run.

Come Fall In Love!

Love is a language that hearts speak!

This December, we wear our heart on our sleeve and bring to you the most romantic movies we have to offer. We bring to you movies that have made you fall in love with us, the men you've wanted to be with and the women who enter your dreams! From the first moment you hear the mandolin sound to the minute you hear someone say "Tumhaare jaisi ladki ke saath mere jaise ladke ka hona bohot zaroori hai" From Veer and Zaara to Raj and Simran... Come fall in love with YRF all over again!

Get ready for a whole lot of fun, excitement and of course love! Let us pull on your heart strings as we celebrate the #1000WeeksOfDDLJ and invite you to.... Come fall in love! 

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The Celebrations Continue...

Last week YRF announced that an extraordinary collectible that you will want to get your hands on, is just one of the things to be revealed, as we draw closer to the historic date. And now it’s here!

“ADITYA CHOPRA relives DILWALE DULHANIA LE JAYENGE”
as told to Nasreen Munni Kabir

This exceptional and unique book, is a very personal story of this phenomenally popular film that turned the tide of Hindi cinema in the 1990’s and has rightfully earned pride of place among the most successful and acclaimed Indian films of all time.

Twenty years after the release and uninterrupted run of the film, the private and reclusive Aditya Chopra, traces the journey that led to the making of his first film. He discusses his influences, shares insights on cinema, and provides fascinating details about how he went about making the movie that changed his life and that has now become part of the lives of audiences across generations. With pages full of unknown information and anecdotes about DDLJ in the words of its Director, as told to Nasreen Munni Kabir, this book is also illustrated with many rare and unseen images.

CLICK HERE TO PRE-ORDER YOUR COPY NOW!
EXCLUSIVELY ON WWW.AMAZON.IN

Come fall in love all over again as we approach the milestone and celebrate DDLJ’s 1000 Weeks Of Timeless Romance and continuous run at the iconic Maratha Mandir theatre in Mumbai .

Click here to watch the new trailer which celebrates the spirit of a
1000 Weeks of Timeless Romance :