YRF has crossed the
1 million follower mark on Twitter, maintaining its dominant position as the most followed Production House in
India.
It’s
official – YRF is the first Indian production house to hit 1 million followers
on its official Twitter account (twitter.com/yrf).
What’s
earned them this many followers? Embracing many firsts on the platform to posting
contextual tweets that get featured in mainstream news publication to breaking film
related announcements, targeting fans and fan clubs with engaging content leading
to occasional Twitter trends to following relevant people and cross-promoting
their official handle across their robust digital network – it’s a balanced mix
of all elements.
Anand Gurnani, Vice President –
Digital, Yash Raj Films Pvt. Ltd. said,
“It’s a hashtag generation – most
of who hashtag #justabouteverything. Message content significantly impacts
follower growth and that’s what we focus on. It’s the power of conversational
marketing – be there or feel left out. We’re absolutely humbled by the support
of 1 million plus followers and there’s a long way to go.”
Pratiksha Rao, Head - Media Partnerships
Southeast Asia, Twitter, said,
"Twitter is where news break
and fans flock to connect with their favourite entertainers. Yash Raj Films has
been leading the way in the entertainment industry in terms of innovation and
experimenting with interesting and bold real time content on Twitter to delight
their audience and Bollywood fans globally. We are excited to see their growth
on the platform and to continue collaborating with one of the most iconic film
institutions in the country."
With an impressive
lineup of films announced like BEFIKRE (releasing on 9th December
2016), MERI PYAARI BINDU (2017), TIGER ZINDA HAI (2017) and THUGS OF HINDOSTAN
(2018), there’s only more to watch out for. Join the conversation @yrf
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